Congratulations are in order for the zombie developers,
Undead Labs, for managing to shift a colossal 2 million copies of their zombie
survival simulator, State of Decay. An impressive feat in itself, Undead Labs
deserve a special pat on the back when Community Manager Sanya Weathers
revealed that the 2 million copies of the game – excluding DLC – were sold with
no marketing whatsoever.
A seemingly impossible achievement, Weathers states “No
marketing, no advertising, just you playing and streaming and spreading the
word. You made this happen, and if we could individually thank each person who
hit that download button, we would. Your enthusiasm and support have been
everything. Thank you.”
She goes on to say “When we hit five hundred thousand copies
sold (which was pretty remarkable for a zombie apocalypse simulator with a
persistent world and permadeath), we celebrated by starting work on Breakdown.
When we hit a million, we gave away some freebies. Two million calls for a hell
of a celebration.”
Any gamers who purchased one of the 2 million copies via
Xbox Live Arcade or Steam, need to follow the Developers on Twitter at @undeadlabs
to not miss any goodies. Amongst which will be reward to players who
participate in their #2MMinutes campaign, a compilation of State of Decay gameplay
streamed in October by you, the players, making up 2 million minutes of footage.
State of Decay’s Xbox One debut will transpire sometime in
2015 as the Year-One Survival addition, consisting of the original game re-mastered
in 1080p, both Breakdown and Lifeline add-ons, and some juicy new content.
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